About Our Program

Prairie is a proud participant in the fight against Breast Cancer. We are committed to supporting the Breast Cancer Awareness effort. Our Pink Trucks signify our respect and admiration for those who are currently battling this illness and those who have survived this affliction. Our hearts go out to those who donate their time to organize, walk, run and contribute to the drive for a cure.

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Our Pink Truck project started in December 2005 and we thought that painting a concrete truck pink would be something out of the ordinary. We hoped it would make people take a minute to stop & look and ultimately raise breast cancer awareness.

The first thing we did was find the right drivers. This was, after all, going to be a pink truck.

This task was much easier than imagined. The first person we asked was Rob Marcowka, and he agreed immediately. Rob’s mother-in-law is a breast cancer survivor; he said he would “be proud to drive the truck”. The second truck was even easier, we asked Gail Pashup, a female driver from one of our Chicago yards, she, too, was happy to participate.

Our truck builders were a little befuddled in the beginning, pink is not a stock color, but they worked their magic and the Pink Truck was born. The truck now speaks for itself, as does the overwhelming response it receives from everyone who sees it.